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Home Retail News Retailer News

Pret A Manger off to strong start in 2026, accelerating growth through innovation, investment, and improved customer experience

by Fiona Briggs
June 9, 2026
in Retailer News
Reading Time: 2 mins read
Pret A Manger has reported a strong start to 2026, with system sales growth of 7% (8% in the UK) for the first four months, supported by rising customer counts and continued estate expansion. The sales growth follows full year system sales of £1.2bn for 2025, up 2.7% on a constant currency basis and adjusted for a reduced week (Pret’s 2024 financial year was 53 weeks).
Despite a challenging macroeconomic environment, Pret continues to deliver positive results, with more customers choosing Pret across its key markets. The business attributes this growth to a relentless focus on freshly prepared food and barista-made drinks, strategic investments in team training, and initiatives designed to ensure faster service and elevate the customer experience in its shops.
The strong sales growth also reflects Pret’s continued attention to affordability and putting its customers first, together with sustained investment in the quality, relevance and accessibility of its offer.
Since the start of 2026, the business has launched a series of menu innovations. The Super Plates range has been expanded with new protein plates and pots. Pret also has introduced a line of half baguettes and wraps, broadening its freshly made range with more affordable, smaller-format choices for customers seeking a lighter meal, alongside a new line of matcha drinks and a larger coffee size.
Pret also has focused on initiatives to improve customer experience, including greater investment in shop teams, equipment and maintenance, as well as enhanced training for baristas to support the quality and consistency of its coffee.
Meanwhile, the business has continued to expand internationally. Pret’s estate has grown to over 750 shops across 21 countries, a 5% increase year-on-year. In the UK, expansion in transport hubs and roadside locations continues, including the recent opening of Pret’s first drive-thru in Warrington.
Pano Christou, chief executive officer of Pret A Manger, said: “We are encouraged by our start to 2026, particularly as more customers are choosing Pret despite the financial pressure many households continue to face. Over the past few years, we have invested significantly in our menu and in better value for money for our customers, while also continuing to support our amazing Team Members and improve the Pret customer experience. These results give us confidence that when we stay focused on the customer, we can continue to win the hearts and minds of Pret fans in the UK and around the world.”
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