Aldi has seen a steady increase in the volume of fresh produce sold in Scotland in 2025 compared with 2024, with this positive trend continuing into January 2026.The retailer’s Scottish customers purchased 3% more fresh produce in 2025 than the previous year, equating to five million more units, reflecting ongoing demand for healthy, high-quality food. The momentum carried into the start of 2026, with January fresh produce sales up by 3.86% year-on-year.
Aldi’s volume of Scottish grown produce rose in various categories, including root and bulb vegetables (9.79% increase), berries (12.24% increase), vegetable-based snacks (19.75% increase) and cherries (64.83% increase) in 2025 versus 2024.
The retailer runs its weekly Super 6 promotion, offering customers a range of selected fruit and vegetables at super low prices with no extra cost to their suppliers.
Alan Leslie, buying director, Aldi Scotland, said: “Despite pressures on household budgets, we have seen strong demand for fresh produce across all of our Scottish stores. The growth in 2025 and the strong start to 2026 show that our customers continue to prioritise healthy eating and value high-quality fresh food.”
This performance aligns with broader UK grocery trends showing rising interest in fruit, vegetables and other health-focused products early in the year.
Alan continued: “This continued growth reflects the trust that our customers place in the quality and variety of our fresh produce. From locally sourced vegetables to seasonal berries, our teams are committed to offering products that support healthier lifestyles, even as households navigate cost pressures. At Aldi, we remain focused on providing fresh, affordable options that make it easier for everyone to enjoy nutritious meals every day.”
