SushiDog, one of London’s fastest growing culinary brands, will open a 1,138sq ft restaurant at The Broadway, the landmark 1 million sq ft mixed-use development in St James’s Park. The new restaurant, which is set to open in September, will seat up to 28 guests, making it SushiDog’s second-largest site after its flagship on Warren Street. The signing is the latest in a series of retail lettings at The Broadway, strengthening its food and beverage offering and building on recent leasing successes.
Designed by acclaimed architectural firm Squire & Partners, The Broadway occupies the historic site once home to New Scotland Yard. Set across six striking towers, the development comprises 116,000 sq. ft. of premium office space and 24,000 sq. ft. of curated retail and dining at street level, alongside 258 exceptional homes.
Recent leasing momentum continues to strengthen the scheme’s position as a prime mixed-use destination in central London. The addition of SushiDog to the offering further enhances the curated tenant mix, with 13 of the 14 retail units now leased, representing 82% of the total retail and dining area. With the development’s office space also now 85% let, The Broadway, led by Valouran as Asset Manager, is quickly establishing itself as one of the capital’s most dynamic new urban destinations. SushiDog’s arrival adds to the exciting, hand-picked mix of food and beverage names already in place, including GAIL’s, atis, Farmer J, Coyo Taco, Açaí Berry and Nostos Coffee. Together, they are shaping a lively new destination centred around a landscaped, pedestrianised thoroughfare at the heart of St James’s Park.
Founded by Greg Ilsen and Nick Goldstein in 2018, SushiDog pioneered the UK’s first build-your- own sushi concept, offering customers a high-quality grab-and-go sushi experience. Its made-to- order SushiDogs, sushi rolls, bowls and salads are freshly prepared in front of the customer using the finest, fresh ingredients and are designed to be enjoyed on the go or dining in the contemporary designed restaurant. Since its launch, the brand has opened 16 additional sites across Central London and Birmingham.
Alex Michelin, co-founder and CEO of Valouran, comments: “SushiDog is a fantastic addition to The Broadway’s line-up of retail and dining brands and the first Japanese concept to join the development. As one of London’s fastest-growing food brands, we’re excited to see SushiDog open its doors this September, further enhancing the culinary offering for our residents and the wider St James’s Park community. This latest letting reflects the strong momentum we continue to see at The Broadway, following the recent openings of atis and GAIL’s.”
Greg Ilsen, co-founder of SushiDog, comments: “We’re delighted to be opening at The Broadway this September. As our second-largest restaurant to date, it marks another important milestone in SushiDog’s growth across London. The Broadway’s St James’s Park location, together with its evolving retail and dining offer, made it the ideal home for the next opening. We can’t wait to welcome guests through the doors.”
The letting was brokered by CBRE, which is also handling the leasing of the remaining retail units at the scheme.
