Aldi is launching a two for £2 deal on British strawberries to help growers manage a significant flush of fruit due to prolonged summer sunshine.
The discount will save customers 98p compared with buying two 227g packs at the standard price of £1.49 each. It will run from Friday 21st August to Wednesday 26th August in-store, while stocks last.
High levels of sunshine have boosted the British strawberry crop, leading to a large volume of fruit becoming ripe at the same time.
The promotion is intended to move more strawberries through the market, alleviate pressure on the UK crop and reduce the risk of excess fruit being diverted into alternative channels.
Aldi is helping shoppers enjoy great value on British strawberries while ensuring the supplier continues to receive the same contracted price.
Julie Ashfield, chief commercial officer at Aldi UK, said: “This summer’s sunshine has helped produce a bumper crop of British strawberries, with a large volume expected to ripen at the same time. By cutting the price we’re helping our growers sell more juicy British strawberries, while giving customers even better value on a seasonal favourite.
“Aldi is making it even easier for shoppers to pick up great-value, seasonal British strawberries, and support our suppliers who will continue to receive the same contracted price for their fruit.”
