Aldi has reaffirmed its commitment to keeping grocery bills down amid rising inflation by investing more than £300 million in price cuts since the start of 2025.
The UK’s lowest-priced supermarket* has reduced over 900 prices across its range in recent months, including fresh fruit and vegetables, bread, dairy and household essentials.
Last week, consumer group Which? once again named Aldi the cheapest supermarket, with a typical basket of goods coming in 14% more expensive in its traditional Big Four rivals, when compared with Aldi.**
The supermarket also came out at £44.69 cheaper than the most expensive supermarket, Waitrose, and £21.10 cheaper than Sainsbury’s.
Julie Ashfield, chief commercial officer at Aldi UK, said: “Rising inflation has meant many shoppers are understandably more conscious about where they spend their money. That’s why we’ve already invested more than £300 million in price cuts this year, ensuring Aldi customers continue to benefit from the very best value.
“We know how important the lowest prices are to our customers, especially as they prepare for Christmas, and we continue to offer significant savings compared to the full-price supermarkets.”
Aldi is opening an average of one new store a week between now and the end of the year, bringing its award-winning value to even more communities across the UK.
From Sefton in Liverpool and Pacific Drive in Eastbourne, to Brimington in Chesterfield and Shoreditch in London, each new store will offer access to Aldi’s renowned low prices, fresh British produce, and exclusive Specialbuys.
