As London Fashion Week looks at what’s next, Lucy & Yak is celebrating what’s already here.
The socially and environmentally conscious clothing brand is refusing to chase the next trend, instead championing a different approach to fashion – one where individuality, longevity and clothes with a story take centre stage. Rooted in its Be More You ethos, Lucy & Yak is encouraging shoppers to embrace personal style and circularity with The Big PreLoved Sale, taking place from 24th-27th September in-store nationwide.
Celebrating second-hand shopping with communities across the UK, the sale will give customers the opportunity to discover an array of preloved Lucy & Yak pieces at incredible prices, while helping to give much-loved clothes a new lease of life.
Following the success of its first PreLoved Weekender back in May, September’s sale marks a major milestone for the brand’s circular fashion initiative, Re:Yak, which has now officially reached 50,000 pieces of Lucy & Yak clothing rehomed through the scheme.
Across the 4 days, all Lucy & Yak stores will become dedicated PreLoved Hubs, transforming a large proportion of their shop floor into rails filled with preloved stock – items that have been previously loved by someone else and are looking for a new home. Shoppers may even find some one-of-a-kind pieces that have been upcycled and customised by the brand’s Re:Yak Studio team, Cat and Sam, in Yorkshire.
Each day of the sale, every store will also be hiding a Golden Ticket. The lucky customers that find the tickets will be able to exchange them at the till for their favourite item. Students will also receive an extra 20% off when showing UNiDAYS or Student Beans at the till between 24th-27th September.
“We’re thrilled to be bringing The Big PreLoved Sale back for the second time this year! Circularity is at the heart of our mission, driving us to find resourceful ways to keep our clothes in circulation for longer and reduce the amount that ends up in landfill. Reaching 50,000 Re:Yaks in just 3 years is a milestone we’re incredibly proud of, and we’re so grateful to our community for embracing resale and giving their clothes the chance to be loved all over again,” said Lydia Coley, managing director at Lucy & Yak.
While Lucy & Yak stores carry a dedicated PreLoved rail year-round, from 24th-27th September the whole store experience will be transformed, with a much larger, expanded PreLoved section. Shoppers can check out The Big PreLoved Sale at shops in: Brighton, Bristol, Cambridge, Canterbury, Chester, Cardiff, Edinburgh, Exeter, London, Manchester, Norwich, Nottingham, Sheffield, Portsmouth & Yorkshire.
The event is part of Lucy & Yak’s broader commitment to keeping more clothes in circulation, which also includes its (Im)Perfect sales, a Facebook Marketplace for buying, selling and swapping, and Re:Yak workshops held throughout the year – community sessions that help people mend and customise their clothing. Customers can bring in and return their old Yaks, and once processed will receive a voucher of up to £25 to put towards their next purchase. Damaged pieces are repaired or upcycled by the Re:Yak Studio team in Yorkshire before being sold on in-store to find their new homes.
