Superdrug has announced that Superdrug Presents will be back bigger and better as it returns for a fifth year this spring, running from 1st to 4th May, at London’s Truman Brewery in Shoreditch.After another sell-out last year, the UK’s biggest immersive beauty experience returns with more brands, more experiences, and a stronger focus on international beauty.
The retailer’s most celebrated consumer event, positioned as an inclusive beauty playground for everyone, will go on sale today, 6th February and is expected to be one of the most talked-about moments in the beauty calendar. While continuing to champion the very best in accessible UK beauty, the 2026 edition also reflects Superdrug skincare obsessions and growing appetite for global beauty innovation.
Taking place over the May bank holiday weekend, the four-day event will bring together more brands than ever before, including a selection of much-loved K-beauty names. Attendees can expect to discover a variety of international beauty favourites, Pureseoul, alongside cult skincare favourites such as Medicube, Beauty of Joseon, and Round Lab.
Tickets are priced at £40 for members and £50 for non-members, giving attendees access to a variety of immersive zones, including The Playground, The Beauty Mart, and an extensive international K&J section, as well as a dedicated Masterclass area. There will also be a beauty services area offering piercing, nails, and threading. Guests can meet celebrities and beauty gurus, enjoy complimentary treatments at Superdrug’s Beauty Studio, and leave with a goodie bag worth £250.
Helen Flaxman, head of customer at Superdrug, says: “Superdrug Presents is a celebration of all thing’s beauty, showcasing our ongoing commitment to delivering unforgettable, in-person experiences for our customers. This year, we’re putting a spotlight on international beauty favourites, celebrating the exciting and innovative skincare brands our customers love to explore. We champion self-expression and individuality, encouraging people to embrace who they are while exploring, experimenting, and enjoying beauty in a way that feels exciting, creative, and fun.”
