SupplementMe launches with a focused five-product range designed to simplify supplement shopping
UK online supplement brand SupplementMe has launched with a deliberately focused five-product range, taking a simpler approach to a category often dominated by large and overlapping assortments.
Founded by Tarik Azirar after seven years working in data and analytics, SupplementMe launched in 2026 with products covering five everyday areas: Vitamin D3, multivitamins, Vitamin C, probiotics anashwagandha.
The current range is:
Ashwagandha 600 mg Raspberry Gummies, £14.99
Vitamin C Acerola Immune Complex, £14.99
Vegan Daily Multivitamin, £14.50
Vitamin D3 1000 IU Lemon Gummies, £12.99
Probiotic Complex 10 Billion CFU, £17.99
Rather than expanding into a very large catalogue immediately, the business has started with a small range intended to make comparison and navigation easier for customers. SupplementMe also publishes practical educational content and free tools around common supplement questions and label terminology.
Tarik Azirar, founder of SupplementMe, said: “I wanted to start with a range that was easy to understand and manageable to build properly. Coming from a data background, I’m used to looking for clarity in information, and I wanted that same principle to carry through into the way the products are presented.”
SupplementMe sells direct to consumers through SupplementMe.co.uk and is currently exploring suitable retail partnerships alongside its online launch.
Website: https://www.supplementme.co.uk
