lululemon and Copenhagen fashion house GANNI today announced a new collaboration, inspired by their shared belief in the joy of movement. The collaboration fuses lululemon’s technical innovation with GANNI’s playful design language, bringing together fashion and function in a way that encourages confidence and self-expression.
Launching in markets around the world on October 15, the collection takes inspiration from the world of dance, introducing unique products that deliver an effortless blend of performance and style from the studio, the street, and everywhere in between. The 22-piece collection features styles across Women’s, Accessories, and Footwear.
“80s dance movies have been part of my life since I was a child, so they felt like such a natural starting point,” said Ditte Reffstrup, creative director at GANNI. “I’ve always been drawn to the energy, determination and sense of freedom in those films, and the way dance becomes such a powerful form of self-expression. For the collection, we brought that 80s dance energy into the colours and details, then mixed it with GANNI signatures like leopard and frills, and lululemon’s world of movement.”
“It all comes from movement. When we first started talking about the collection, Ditte said her movement practice was dance, and everything flowed from there,” said Jonathan Cheung, Global Creative Director at lululemon. “What I love about this collection is its use of our technical materials combined with the iconic GANNI style.”
Design highlights in the GANNI x lululemon collection include:
- lululemon’s proprietary fabrics, including Nulu™ and Softstreme™, appear throughout the collection to deliver the comfort, breathability, and freedom needed to move with ease throughout the day.
- Beloved lululemon styles, including the Define Jacket, reinterpreted through GANNI’s design lens, pairing technical functionality with elevated style.
- Signature GANNI elements, including ruffle trims, bold colour pairings, and iconic leopard print, fused with lululemon’s clean lines and technical craftmanship to create a collection with a distinctive visual identity.
- Dance-inspired silhouettes and accessories, including leg warmers, boleros, and headbands, bring a playful spirit of dance culture into everyday wear.
GANNI and lululemon marked the collaboration’s announcement with the launch of their “JOY IS A POWER MOVE” campaign, featuring actor Jennifer Beals and singer and dancer METTE.
Shot in a dance studio, the campaign’s short film blurs the line between rehearsal and performance, balancing the emotional charge of the 1980s with a fresh, contemporary energy. The film embodies the spirit of the collaboration, showcasing how movement can serve as one of the most powerful forms of self-expression.
Watch the film here: https://www.youtube.com/watch?v=eaOo3AHyLro
“What an honour it is to be part of a campaign that promotes connecting to joy through movement as an integral part of life,” said Jennifer Beals. “As a longtime lululemon and GANNI customer, I am so thrilled to be invited to be a small part of this incredible collaboration.”
“This project delightfully tied together so many threads from my life. lululemon has moved with me since dance school, while GANNI’s fashionable charm entered my world when I was working on a film in London,” said METTE. “I grew up learning to weld from my Dad, always looking toward the possibility of a big audition or a break into the arts someday. Getting to know and admire Jennifer and share a dance with her to my music felt like a piece of that dream coming to life.”
The GANNI x lululemon collection launches on October 15. It will be available online at lululemon.com and GANNI.com, and in select lululemon and GANNI retail stores across North America, Europe, and Asia-Pacific.
