The Very Group, which operates digital retailers Very and Littlewoods, has today announced the appointment of Beckie Crane-Stanion as its new marketing director.
Beckie joins with a wealth of transformational experience in brand and retail. Her experience spans fashion, sport and beauty and she is well-versed in building and leading award-winning teams.
Beckie joins Very from Abbott Lyon, where she was consultant Global Brand Director leading the brand’s evolution from a jewellery label into a global lifestyle and gifting destination.
Previously at Frasers, Beckie led the marketing department through its elevation strategy, alongside CEO Michael Murray, to reimagine the brand experience. Prior to that, she worked agency side and worked with UEFA, The FA, and the NFL.
At Very, Beckie will lead the brand, creative and marketing strategy, overseeing how The Very Group engages with customers across all key channels. She will manage teams across brand, marketing and HelloStudio, the group’s in-house creative agency.
Sam Wright, chief customer and commercial offer at The Very Group, commented: “Our customers are at the heart of what we do and we’re proud to be able to offer a great range of products with flexible ways to pay across our department store. Beckie has joined the business at an exciting time as we go into the next iteration of our brand journey, aiming to increase reach and grow our brand even further.”
Beckie Crane-Stanion, marketing director at The Very Group, added: “I’m incredibly excited to join the team at Very. It’s such an iconic retailer with years of heritage and experience of supporting families. There is no better time to have a focus on how we serve this customer as we evolve the Very brand for its next exciting phase.”
