STANLEY Tools to give away £20k worth of tools, as brand reclaims traditional builder’s caf from the ‘trendy’ matcha drinking brigade

This November STANLEY, a global leader in tools, will take over John’s Diner, near Manchester’s Trafford Centre, bringing the brand’s ALL BUILD. NO BULL positioning to life for tradies.

The STANLEY Caf will run for two days on the 25th & 26th November. The brand will be giving out free tools, exclusive merch and free food as it delivers on its promise to equip pros with the tools to cut through the ‘bull’. Through the pop-up, STANLEY is claiming back the traditional builders haunt from the over-hyped latte art brigade that have become more prominent in recent years.

The STANLEY Caf will be giving away over £20,000 worth of tools, including the brands flagship V20 Brushless Drills, STANLEY Backpacks, Xtreme tapes, Storage boxes, Trade Lifts and exclusive All Build No Bull clothing. Products will be dropped at select times on Wednesday 25th and 26th November – tradies should keep an eye out on STANLEY’s Instagram channel for more details (@STANLEYtoolsuk).

Tradies will also be able to learn more about the STANLEY brand and tools through interactive challenges.

Darren Barber, senior marketing director at STANLEY said “Our ALL BUILD. NO BULL. campaign is about STANLEY recognising the skill and pride tradespeople bring to their work. The STANLEY Caf was born from wanting to reclaim the territory of the traditional caf to once again be representative of where real tradespeople show up, breaking free from the matcha-drinking, avocado-eating cafes that we’ve seen taking over from the traditional caf. With the STANLEY Caf, we’re bringing that idea to life in Manchester in a way that makes sense for a platform that cuts through noise and serves tradies directly. We’re giving them a chance to grab some food, try our tools, take part in challenges and enjoy our tools.”

STANLEY’S ALL BUILD. NO BULL platform cuts through industry hype to focus on real tradespeople and honest work, it cuts through the noise, exaggeration and jobsite nonsense that stand in the way of getting the job done right. STANLEY is championing the pride, independence and reputation earned through honest work, and reinforcing the brand’s commitment to equipping pros with the tools and confidence to build it.

Wednesday 25th November 2026:

Thursday 26th November 2026:

John’s Diner, Guinness Road, Manchester M17 1SD

What3Words Location: ///leaves.fine.dose

To learn more about STANLEY, visit https://www.stanleytools.co.uk/en-gb