From LEGO plants to Pokémon collectibles, Amazon unveils its 2026 Toys We Love selection featuring trending toys, familiar favourites and exciting new launches tipped to top Christmas wish lists this year. With prices starting under £10, the selection includes a variety of toys for a range of ages and interests.
Customers can shop this year’s hand-picked Toys We Love 2026 selection at www.amazon.co.uk/toyswelove2026. They can also browse a wide range of toys and games featured in the Kids Toys Book, which is available to download, helping them find the perfect gift this Christmas – all available in one place with fast, convenient delivery options. Amazon Prime members can also enjoy fast, free delivery on eligible products, bringing peace of mind to last-minute Christmas shopping.
Hundreds of toys from this year’s list will be donated to families in need in time for Christmas through The Multibank charity. The Multibank distributes surplus goods to families in need through a nationwide network of charities and community organisations. Alongside everyday essentials such as toiletries, nappies and household items, toys are particularly important at this time of year, helping families create special moments for their children at Christmas. Through its work with Amazon and other partners, The Multibank has already distributed more than 23 million items to support over three million families in need across the UK. This year’s toys will be delivered in a giant toy chest to all six Multibank sites in London, Greater Manchester, Birmingham, Tees Valley, Fife, and Swansea.
