RunThrough, the UK’s largest and Europe’s fastest-growing running events organiser, is delighted to announce Palmer’s as the headline partner and official skincare partner of the Victoria Park 5K, 10K and Half Marathon, taking place on Saturday 12th December 2026 in East London.
Best known for its iconic Cocoa Butter Formula, Palmer’s offers an extensive range of body, skincare and haircare products, combining nourishing formulas with accessible everyday care. Through its partnership with RunThrough, Palmer’s will bring its skincare and haircare ranges to the running community, showcasing products designed to complement an active lifestyle.
The activation will spotlight Palmer’s Cocoa Butter Formula Foot Magic Range, designed to soften, smooth and nourish dry, callused feet, making it particularly suited to runners. It will also showcase Palmer’s new Tahitian Vanilla Hair Care range, which is designed to keep hair hydrated, smooth and glossy.
Krista Omer, Palmer’s brand manager, commented: “Palmer’s is delighted to partner with RunThrough as the official skincare sponsor of the Victoria Park 5K, 10K and Half Marathon on 12th December 2026.
This partnership brings together two brands with a shared commitment to wellbeing and supporting people in achieving their personal goals. At Palmer’s, we’re proud to offer participants with trusted skincare and haircare solutions that will help them have moisturised and hydrated skin and hair before, during and after race day.
We look forward to working with RunThrough to enhance the race-day experience and support participants throughout their journey.”
Jack Williams, CEO of RunThrough, said:
“We’re delighted to welcome Palmer’s as the headline partner of our Victoria Park Half Marathon, 10K and 5K this December.
Victoria Park is one of our most popular regular events, bringing together familiar faces from our running community while welcoming first-time participants. This makes it an ideal opportunity for a brand like Palmer’s to engage with a broad range of runners, with the flexibility to create meaningful activations that align with their objectives.
Seeing brands like Palmer’s recognise runners as a key audience highlights the continued growth and influence of the running community. More brands are looking for authentic ways to connect with this audience, and we’re proud to help make those connections possible.
Through our year-round calendar of races, training nights and community activities, RunThrough provides brands with opportunities to engage with runners throughout
their journey, creating valuable partnerships that support both our participants and our partners.
We’re looking forward to welcoming Palmer’s to Victoria Park this December and bringing our running community together for another fantastic race day.”
On race day, Palmer’s will bring an interactive brand experience to Victoria Park. Participants will have the opportunity to discover Palmer’s skincare and haircare ranges and explore products designed to complement an active lifestyle.
Set within one of East London’s most popular green spaces, the Victoria Park 5K, 10K and Half Marathon offers three distances along smooth park paths, tree-lined avenues and open lawns. The flat, PB-friendly course welcomes runners of all abilities, from first-time participants to experienced athletes chasing a new personal best. Runners can also look forward to chip-timed results, accurately marked distances, friendly marshals, free race photos, a commemorative finisher’s medal, refreshments and a lively finish-line atmosphere.
Through this partnership, RunThrough and Palmer’s aim to deliver a memorable race-day experience, combining the excitement of running with opportunities for participants to discover personal-care products that support their everyday wellbeing.
Founded in 2013, RunThrough has grown into the UK’s largest and Europe’s fastest-growing running events company, organising over 300 events annually and welcoming more than 400,000 participants in 2025. With events across the UK and internationally, RunThrough continues to bring runners of all abilities together through memorable race-day experiences.
In East London, RunThrough hosts regular races at Victoria Park and Queen Elizabeth Olympic Park, including the London Running Festival and Chase the Moon series. Its wider calendar also features flagship events such as the Fulham 10K, Kensington 10K, Hampton Court Palace Half Marathon and Run Alton Towers, reinforcing its commitment to making running accessible and enjoyable for everyone.
For more information and to secure a place, visit the Victoria Park Half Marathon, 10K and 5K Presented by Palmer’s.
