Abbott Lyon has sponsored ITV2’s highly anticipated new reality series, Olivia Attwood’s Bad Boyfriends, which is fronted by one of the luxury jewellery brand’s ambassadors, Olivia Attwood.
The new series, launching on Sunday 1st September on ITV2 and ITVX, sees badly behaved boyfriends receive the shock of their lives, as their expected lads’ holiday is interrupted when their long-suffering girlfriends arrive on the Greek Island with Olivia Attwood in tow.
Set across 12 episodes, the new show is set to captivate audiences with its bold concept and entertaining take on relationship dynamics. With Olivia at the helm, viewers can expect a series full of drama, laughter, and heartfelt moments.
Abbott Lyon’s sponsorship of Olivia Attwood’s Bad Boyfriends aligns perfectly with the brand’s ethos of empowering individuals to express their true selves. Known for its high-quality, hyper personalised jewellery and accessories, the brand is committed to celebrating individuality and confidence – values that resonate with the show’s mission of transformation, self-worth, and self-improvement.
Jezz Skelton, CEO and founder of Abbott Lyon, said: “We are incredibly excited to sponsor Olivia Attwood’s Bad Boyfriends. The show’s fun, energetic and transformative spirit mirror our brand’s commitment to helping people feel confident and unique in their style. We believe this sponsorship will resonate strongly with our audience, and we can’t wait to see how the series unfolds.”
The sponsorship will include bespoke sponsorship idents during the nightly episodes on ITV2 and ITVX, showcasing the brand’s latest pieces.
Bhav Chandrani, director of BE Studio at ITV, said: “We are delighted to have Abbott Lyon as sponsor of our new reality series Olivia Attwood’s Bad Boyfriends and help to play an instrumental part in the brands growth strategy, reaching core and new audiences. We can’t wait to see how our viewers engage with the cast and Olivia, in what is set to be a series full of twists and turns.”
