Accolade Wines has unveiled a new Pinot Grigio Blush – Cupiolo. Available now in Tesco, the Italian wine is set to challenge the French Provence market with a high-quality Rosé offering that is both light and elegant.
Blending the ancient beauty of the Italian landscape with a timeless elegance that comes from the heart, Cupiolo is a wine that will resonate with shoppers looking to be inspired by their drinks choices this summer. Soft and pale pink in colour, with layers of citrus over floral and mineral notes, this blush Rosé is the perfect drink for consumers to enjoy over the warmer months.
The wine comes in a stylish bottle with an alluring label design that plays into its Italian heritage, which has high shopper appeal and ensures maximum stand out on shelf. With the Rosé wine category currently worth £675m[1], Cupiolo will invigorate the market and boost demand for delicious Italian Rosé wines in the UK.
Liz Fall, innovation manager at Accolade Wines, said: “As seen from the existing ‘experience’ macro trend, consumers are looking for the ‘wow-factor’ when selecting drinks and this is prevalent across all generations. For example, Provence Rosé are typically stylish, with a premium French allure that appeals to shoppers in the UK, and as a result people drink it to have a piece of that luxury.
“French Provence Rosé’s have typically dominated the category in the past, but with Cupiolo being an Italian wine, we wanted to offer people an alternative that is just as luxurious but is still accessible. Italian wines already have a great reputation, and with its attractive bottle and elegant branding, we’re confident that Cupiolo will bring a much-needed change to the market.”
