A surge in spending has seen almost double the number of holidaymakers splashing out on essential getaway items, compared to the same period last year, according to AliExpress, an international online retail marketplace under the Alibaba International Digital Commerce Group.
Almost 8 in 10 people surveyed (77%) said that they plan to purchase products before their holiday this year. This contrasts with the 23% who plan to purchase nothing at all before their holiday.
The findings are revealed today as AliExpress prepares to launch its Summer Sale (16th – 25th June) offering customers an unprecedented range of products, with discounts reaching a massive 80% on selected products. AliExpress has items for every occasion from popular choices such as travel accessories to more niche purchases such as an EU driving pack and fishing tackles.
The Consumer Insights Report, which surveyed 2,000 people across the UK, was designed to uncover the way that seasonal trends and activities influence consumer spending habits.
The Pre-Holiday Shopping Rush: What Consumers Are Buying
As holiday planning ramps up in the approach to summer, consumers are gearing up for their travels with a pre-trip shopping spree.
The data reported by AliExpress shows that nearly 8 in 10 (77%) respondents plan to purchase items before their holidays, with clothing& shoes (45%) topping the list, and beauty & health products (34%), grocery & beverages (31%), books and magazines (24%), travel accessories (23%) also featuring in the top 5`categories. Additionally, some of the more eye-catching purchases include an EU driving pack and fishing tackles.
Luggage & bags (21%), sports & entertainment equipment (12%) and toys & hobbies (11%) are also popular purchases, showing that consumers are focused on enhancing their holiday experience.
Savvy Shoppers: Price Comparison and the Quest for Discounts
Today’s consumers are savvy shoppers, actively comparing prices and seeking out the best deals before making a purchase. Clothing& shoes (28%), groceries & beverages (23%), and home appliances & consumer electronics (19%) are the categories most likely to be price-compared.
Furthermore, a significant majority of shoppers surveyed actively seek discounts, with about 70[3]% likely to wait for a sale or discount on home appliances & consumer electronics and clothing & shoes.
Loyalty programmes (58%), codes at checkout (35%) and waiting for discount periods (32%) are the most popular methods for unlocking savings, highlighting the importance of offering attractive incentives and value-driven promotions to capture the attention of budget-conscious holiday shoppers. In the UK, where consumers surveyed spent an average of £795 online in the last three months and dedicate over three [4] hours a week to browsing and researching products, securing the best deal is clearly a priority. UK consumers buy an average of 11 items online in the last three months.
Timing is Everything: When Shoppers Start Preparing for Their Getaways
Given the emphasis on shoppers trying to find the best deals, it isn’t surprising that they are starting their preparations well in advance, with the average consumer beginning to make purchases and preparations 6 weeks before departure, highlighting a significant window of opportunity for retailers to engage with holiday-focused customers.
Bonnie Zhao, AliExpress UK General Manager, said: “Brits continue to place an emphasis on getting value for money, especially when they are already outlaying money for activities like travel, music festivals and concerts. We have seen an increase in consumers shopping at online marketplaces this year and AliExpress is a preferred destination for so many as it offers customers unbeatable options at affordable and competitive prices.”
Keeping consumer service in mind
Putting the best interests of the consumer in mind is paramount, and that is why AliExpress puts in place protections to make sure that the customer gets excellent customer service and value for money.
These include:
- Big Save Channel – This provides users with a selection of well-known brands at the best price.
- Free shipping and free returns
- Faster delivery time – 3 days for products shipped locally and 7 days for cross-border orders.
- Flash Sale – Thousands of products for £1 or less for a limited time during the Summer Sale with new products added every 12 hours
- Shake & win: download the AliExpress app and shake their phone to win big for your summer. Prizes include Electric Vehicles 2-month test drive.
- Big Save channel – A selection of well-known brands and premium products at the best price.
