Not satisfied with simply kickstarting the nation’s mornings, MOJU – the UK’s functional juice shot pioneers – has set its sights on blazing up the nation’s sex lives for a sizzling Valentine’s. Famed for producing the UK’s most potent and loved Ginger shots, the fridge aisle’s hottest bottle is now exploring expanding its range with a spicy ginger lube to give knackered parents their mojo back.
With studies suggesting that gingerol (the active ingredient in Ginger) is a natural source of energy and vitality, and research backing Ginger’s role in increasing blood flow and boosting testosterone needed to spark arousal, MOJU is looking to champion the benefits of ginger’s much lesser-known benefit as a potential aphrodisiac to ignite the nation’s flagging libidos.
The heart-pounding move comes hot on the heels of a MOJU study into the desires and challenges Brits face in their quest to spice up their sex lives. It found that nearly half of British parents (48%) say exhaustion is their formidable foe in the bedroom – leading to a staggering quarter lying about the amount of sex they’re having.
With a whopping three in five Brits craving more action between the sheets and 19% exploring changes to their diet for a spicier sex life, there’s a clear desire for change and resparking some passion. Gen Z, half of whom (52%) compare their sex life to those around them, are already up for exploring libido-boosting foods (27%) whilst elsewhere, men are four times more inclined to introduce natural enhancements such as chocolate, figs, oysters, and ginger to increase libido.
Inspired by one in five couples feeling at their spiciest when they wake, and the three in five reporting that parenthood negatively impacts their sex lives due to tiredness and physical exhaustion, MOJU’s ginger-lube and libido-boosting ginger shots are about to provide flagging parents with the ultimate morning ritual to awaken all senses.
Leigh Kilby, Head of mojo at MOJU, commented: “MOJU’s mission has always been to help people use nature’s power to live life with more mojo. Having seen the way ginger can fire up even the most mundane of morning routines, we couldn’t help but wonder what else might benefit from our spicy little lift?
Just in case the libido-boosting properties of our shots still don’t hit the spot, we thought we’d play with the idea of an all-natural ginger lube to bring a whole new meaning to ‘spicing things up’ in the bedroom. As with all things MOJU, it takes courage to try it – but hey, hopefully some of our all-natural potency rubs off.”
Crafted with the world’s most potent Ginger root from Peru, MOJU’s powerful shots offer a fiery way to wake up couples’ minds and bodies, thanks to its revitalising caffeine-free kick. MOJU shots are crafted with fresh-pressed, whole ingredients and available at Sainsbury’s, Waitrose, Asda, COOP and other leading retailers nationwide.
“As a doctor (and a new mum!), I know exhaustion can really dampen the action in the bedroom. At HANX, we’re all about tackling taboos. Dips in desire just aren’t talked about enough, so it’s great to see MOJU harnessing the power of natural ingredients to help parents boost their performance. ‘We’re experts on the ins and outs of lube, so we’ve loved supporting MOJU with the development process, we’re just a little concerned their spice factor might be a little too hot to handle for most lovers…” says Dr Sarah Welsh, HANX Co-Founder and Gynaecology Expert
