AllSaints announces the appointment of East London designer Aaron Esh as chief creative officer, effective 3 November 2025.
Aaron Esh has emerged as a bold new voice in British fashion. A graduate of Central Saint Martins, he launched his eponymous label in 2022, drawing on Savile Row discipline and British subculture influences. His work has earned nomination for the LVMH Prize, selection for the BFC’s NEWGEN programme, and shows during London Fashion Week.
In his new role, Esh will report to AllSaints CEO Peter Wood and guide the brand’s creative direction across menswear and womenswear. He will oversee design, campaigns, digital expression and brand tone, based from AllSaints’ East London studios.
Esh will also continue to grow his own label, AARON ESH, running it independently in parallel.
Peter Wood, chief executive officer, AllSaints, commented: “Aaron Esh is a highly talented British designer whose originality and cultural relevance have already made a significant impact on contemporary fashion. His appointment as Chief Creative Officer reflects our commitment to keeping creativity at the heart of AllSaints. Aaron brings a perspective that aligns with our blend of craftsmanship and identity, and I’m confident he will seek out and deliver what makes this brand globally distinctive. We’re delighted to welcome him and look forward to shaping the next chapter of AllSaints together.”
Esh said: “AllSaints is a brand I’ve grown up with – its London sensibility, commitment to craft and ability to fuse edge with refinement have always stood out to me. I believe there’s a space where design, cultural relevance and accessibility meet, and AllSaints sits right at that intersection. There’s a real opportunity to build on what already makes it powerful and evolve it for a new generation. I’ll keep building AARON
