To mark International Women’s Football Day and less than 50-days until the UEFA Women’s EURO 2025, Amazon, proud partner of UEFA Women’s Football, is kicking off a series of initiatives for fans. This includes a refreshed Amazon Women’s Football Shop, featuring a curation of quality fan-focused items, and a UEFA Women’s EURO 2025 ticket giveaway, giving fans the opportunity to get closer to the action.
From today, football fans in the UK are able to shop a wide selection of great value and quality products with 4-star customer reviews or higher, including the official UEFA Women’s EURO adidas match balls. The curated storefront features thousands of products to help elevate fans’ UEFA Women’s EURO 2025 experience, whatever way you want to support your team, and with fast delivery for Prime members on eligible products, knowing we’ll deliver everything in time for kick-off. Categories include:
- Enjoy at home: bring the stadium experience to the sofa, including TVs and speakers from top brands including Hisense
- Host like a pro: level-up the match day spread with crowd-pleasing snacks and drinks, including Amazon Fresh favourites Lays and Heineken
- Get playing: pitch-perfect women’s football products needed to train, play and recover from leading sporting brands and even new products dropping from Adidas
- Make some noise: amplify the atmosphere with vuvuzelas, clappers and other fan-favourite noisemakers
- Express yourself: stand out in the crowd with team colours, face paints, and themed clothing
- Match day memories: capture every celebration with cameras and memory books – turning electric moments into lasting memories
Amazon customers will have a once-in-a-lifetime shot at experiencing what is set to be a sell-out UEFA Women’s EURO 2025 tournament for themselves in Switzerland this July. From today until 1st June, customers can enter for the chance to win limited-edition match ticket packages, complete with travel and accommodation, as well as official adidas match balls up for grabs. See onsite for competition details and terms and conditions.
Maria Giulia Biguzzi, Head of Amazon’s EU Fan Shop: “The all-new Women’s Football Shop expands our selection to focus on helping fans create unforgettable experiences alongside sporting equipment needed to play football. The historic UEFA Women’s EURO 2022 proved that fan celebration directly grows the game, creating ripple effects of acceptance and inclusivity within sport worldwide. The shop was designed for fans to support every celebration style—at home, on the go, or even going to the match —helping supporters go even bigger in their celebrations during UEFA Women’s EURO 2025 and continue their vital role in transforming women’s football.”
The Women’s Football Shop launch is anchored by Amazon’s broader UEFA Women’s Football initiatives to grow the game, including the recent partnership with UEFA Innovation Hub to conduct research addressing coaching gender imbalances shown through the statistic that only 4.5% of coaches across Europe are women. This approach of tackling the barriers to the growth in women’s sport is also shown through the work with the AWS-powered ‘Off Mute’ initiative. A digital tool collects women’s football experiences at all levels to identify barriers and opportunities, creating the most comprehensive database ever compiled. These insights will generate practical content for UEFA, clubs, coaches and grassroots organisations, empowering them to better serve female players with more developments coming later this year.
