Amazon has joined forces with its suppliers of well-known household brands including Reckitt, Unilever and Beiersdorf to deliver over 200,000 essential hygiene products to families in need via The Multibank charity.
For every two eligible products purchased by customers on Amazon between now and 30 June, Amazon and its supplier partners will donate a third item to The Multibank at no additional cost. All people have to do is visit this page on Amazon.
The campaign launches with new research, commissioned by Amazon, which reveals that 1-in-5 (20%) UK adults and more than a quarter (27%) of parents are worried about being able to afford basic hygiene products, such as toothpaste, soap, or laundry detergent, over the coming months. The research also found that one in seven (14%) have rationed or avoided buying hygiene essentials, a figure rising sharply among parents to nearly a quarter (23%).
Over 90% of parents highlighted that feeling clean and presentable is vital for their children’s confidence and mental wellbeing, particularly significant during the upcoming summer holiday period, when school-based support is less accessible.
The Multibank was co-founded by Amazon and former UK Prime Minister Gordon Brown in response to the high levels of poverty and deprivation he had witnessed in his local area in Fife, Scotland. There are now six Multibanks across the UK, which have distributed more than 8 million essential items to support over 600,000 families nationwide. This latest campaign builds on the successful launch of the ‘You Buy. We Donate.’ initiative in January, which saw more than 200,000 hygiene essentials donated to Multibanks across the UK
Eugenie Teasley, head of impact, Amazon UK, said: “We know families across the country are facing incredibly tough times, and we want to help. Working closely with The Multibank charity and other businesses, we’ve been able to donate over eight million essential products to more than 600,000 families, but we know there’s much more to do. This summer’s ‘You Buy. We Donate’ campaign is an opportunity for shoppers to easily make a difference, simply by buying their everyday products. Together, we look forward to donating even more items and helping thousands more families get the support they deserve.”
Charlotte Hill OBE, chief executive of The Felix Project, said: “Since launching Felix’s Multibank in London in 2024, we have already supported almost 100,000 people and given out over 2.6 million items that might otherwise have gone to waste. We work with organisations supporting some of the most vulnerable people who find themselves in desperate need, often through no fault of their own. The products they receive through our partnership with Multibank and Amazon make a huge difference, whether that’s having toothpaste to clean their children’s teeth or having blankets to stay warm. We are extremely grateful to Amazon customers supporting the ‘You Buy. We Donate’ campaign which will make an enormous difference to those in need.”
Brands participating in ‘You Buy. We Donate’ include Alberto, By Amazon, Clearasil, Dettol, Dove, Durex, Finish, Harpic, Lynx, Mama Bear, NIVEA, Radox, Shea Moisture, Simple, Sure, Toni & Guy, TRESemmé, Vanish, Vaseline, Veet, VO5 and Woolite.
Transport logistics specialists Palletline will provide free logistics support, handling the storage and distrib
