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Asda launches viral blue wine just in time for Bank Holiday weekend

by Fiona Briggs
May 22, 2026
in Products
Reading Time: 2 mins read
AsdaWith May Bank Holiday extravaganza just around the corner, Asda announces an exciting, new addition to its wine aisles. The electric blue-coloured Echo Falls Blue Raspberry, lands in stores on Saturday 23 May, and has already gone viral on social media.
With Brits determined to get their hands on the exciting bottle, and generating hundreds of thousands of views across TikTok, eager comment sections say: “I so want to try this”, “Where are people actually buying this??”, “This isn’t fair … I want one”, “I’ve been looking for it too” and “I’m officially intrigued”.
Finally giving customers a chance to snap it up, Asda is the first major UK supermarket to stock the product, which will retail for just £5.27 – a market-leading price compared to other stockists.
The NEW Echo Falls Blue Raspberry fruit fusion is bursting with bold berry flavour, and blends sweet raspberry notes with a vibrant, tangy twist. Refreshing over ice or enjoyed as a spritz, the striking blue serve brings a fun, fruity twist to get-togethers this Bank Holiday weekend.
Echo Falls Blue Raspberry, 9.0% ABV, £5.27, will be available in select 165 Asda stores nationwide from 23 May 2026.
With other Bank Holiday booze deals to discover, including 40% off on Aperol 70cl (Was £17.00, Now £10.00), customers can shop in stores and online at Asda.com this weekend.
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