Asda customers across area’s of West Yorkshire will soon be able to donate pre-loved children’s books whilst having their groceries delivered – thanks to trial led by the retailers home shopping delivery service.A trial across West Yorkshire will see areas including, Morley, Wakefield, Doncaster, Google, Leeds, Bradford, Castleford and Pontefract allow customers who have their groceries delivered to have the opportunity to hand over any pre-loved children’s books to the delivery driver as part of a partnership with charity, the Children’s Book Project for onward donations.
The trial is an extension of Asda’s nationwide partnership with literacy charity the Children’s Book Project that enables customers across the UK to donate pre-loved children’s books in-store, for onward gifting to families who have fewer books of their own.
Customers who wish to donate any pre-loved children’s books can hand them to the delivery driver who will then return them to the store. The books are then collated at the store and delivered to the Children’s Book Project, alongside the stores instore trolley donations.
Over 125,000 pre-loved books have been donated by Asda customers since the launch of the partnership in September 2024, enabling every child in 140 primary schools nationwide to each choose and take home two free books of their own via a dedicated ‘book festival’. For many, these will be the first books these children have ever owned.
Asda’s national charity coordinator Carolyn Francis said: “The trial is a great extension of our commitment in ensuring books are accessible to all children. We have our instore trolley donation points for those who shop in store, and now customers who may struggle to get to a store have the opportunity to donate their children’s pre-loved books at their doorstep, which will then go on to benefit many other children in their area.”
