Australian Vintage proudly unveils Poco Vino™, an exciting new sub-brand of premium single-serve wines. Now available in Morrison’s, Poco Vino™ joins the Australian Vintage portfolio as a bold step toward modernising wine and revolutionising everyday moments.
The collection features six new wines, including a Malbec, Chardonnay, Pinot Grigio, Sauvignon Blanc, Rosé, and Shiraz.
Packaged in bold and unique 187ml bottles, this wine range is ideal for on-the-go sipping, so you can enjoy just one glass. Priced at £3.75, they’re perfectly portioned for every occasion, as pictured above.
Research by Poco Vino reveals that 44% of Brits regularly enjoy just one glass of wine and 68% admit they would avoid opening a bottle if they didn’t plan to finish it[1]. Poco Vino is designed with these modern drinking habits in mind, offering perfectly portioned wine that fits effortlessly into contemporary lifestyles.
Tom Dusseldorp, CEO of Australian Vintage, comments on the launch: “Poco Vino™ is made for modern living. Wine is complicated, exclusive, and too serious, so we’ve created a range that puts format and flavour first.”
“Not only are the wines high quality, diverse in flavour, and unconventional, but in partnership with Tubes, we’ve crafted a premium, purpose-driven bottle design that’s as mindful as it is practical: less waste, more variety and zero guilt.”
Today’s younger drinkers are quietly reshaping social habits: 41% of Gen Z see “drinking to get drunk” as outdated, nearly one in three (29%) prefer to head home before midnight, and 15% are content with just one drink over the course of an evening. Poco Vino reflects this shift, offering thoughtfully crafted wines that prioritise quality over quantity and connection over excess. [2]
With simplicity at its core, Poco Vino™ disrupts the wine aisle, offering a no-fuss alternative for those who value convenience and quality.
For more information about Poco Vino™, please visit: Poco Vino™ – Australian Vintage.
