Babybel is offering a first glimpse of its bold new brand equity, debuting in the UK as part of this year’s Red Nose Day campaign.
The UK will be the first market to unveil Babybel’s bold new brand equity, setting the stage for a global rollout later this year. With a fresh, cheeky tone, the brand introduces its new strapline, The Fun Kind of Good—a natural evolution from Join The Goodness.
Highlighting how fun and doing good go hand in hand, Comic Relief provides the perfect platform for this exciting first look, bringing Babybel’s new equity to life in a way that’s as fun as it is meaningful.
Adding extra playfulness to this year’s Red Nose Day Campaign Babybel is rolling out the tagline “Does My Nose Look Red In This?” – a witty nod to Babybel cheese’s iconic shape and the spirit of Red Nose Day.
As the UK’s No.1 cheese snacking brand, Babybel is proud to continue its long-standing partnership with Comic Relief, celebrating over 25 years of support and more than £1.7 million raised. This year’s £150,000 donation will help continue that impact.
Retailers have a prime opportunity to drive visibility and sales, as research shows a strong link between consumer purchasing decisions and brands that support charitable causes. Babybel’s limited-edition Red Nose Day packs, inspired by its new brand equity, are set to boost engagement in-store while bringing fun to fundraising.
To amplify the campaign, Babybel will roll out a high-energy mix that includes playful PR, VOD, engaging Digital Out of Home, entertaining social content, and influencer collaborations designed to get people talking, sharing, and snacking—all for a great cause.
Ollie Richmond, Marketing Manager at Babybel, says: “At Babybel, we believe that doing good can and should be fun, which is why our partnership with Comic Relief is so special to us. Together, we’ve shown how laughter and joy not only make us feel good but also inspire meaningful change.
“This year, we’re excited for the UK to get the first glimpse of our new brand tagline, ‘The Fun Kind of Good’. It highlights our playful spirit while underscoring our commitment to making a real difference and ensuring shoppers feel good about their purchases.”
Money raised by Red Nose Day could help put food on plates and roofs over heads, keep little ones safe, and help support families affected by conflict, here in the UK and around the world
For more information on the charity partnership, visit https://www.comicrelief.com/partners/babybel
