Biomel is expanding its award-winning Prebiotic Gut Health Bar range with the launch of two new flavours – Peanut Butter and Apple & Cinnamon.
The two new variants join Biomel’s existing Belgian Chocolate, Chocolate Hazelnut, Red Berry and Chocolate Orange bars – taking the range to six flavours. Peanut Butter combines a rich, creamy peanut flavour with a subtle hint of salt, while Apple & Cinnamon features juicy apple pieces with cinnamon for a warm, gently spiced flavour. Both are available to purchase from Biomel’s website, with an RRP of £24 per pack of 12 (£2 per bar).
Each 45g bar contains 13g of fibre – around 40% of the recommended daily intake – including a blend of prebiotic fibre and 7 different whole grains, alongside four vitamins and minerals, to support digestive and immune health. Vegan, dairy-free and gluten-free, they
also contain 45% less sugar than similar bars, are made with 100% natural ingredients and contain nothing artificial.
As the UK’s number one plant-based gut health brand, Biomel’s bars offer a delicious, simple and convenient way for shoppers to increase their fibre intake and support gut health, without relying on supplements or complicated routines.
The proposition is already resonating with shoppers. According to Biomel consumer research, 96% say they would repurchase the Prebiotic Gut Health Bars, while 86% report that they felt a difference after eating one pack.
The findings support Biomel’s strategy of using great-tasting, accessible food and drink formats to bring more consumers into the gut-health category, helping them meet their daily fibre goals in a way that fits naturally into their routines. The bars offer a convenient and enjoyable entry point for shoppers looking to support their gut-health without compromising on taste.
Steven Hegarty, co-founder of Biomel, said: “We know that people understand the importance of looking after their gut health and getting enough fibre, but knowing what to do and actually doing it every day are two different things. That’s why we’ve always focused on making it easier and more appealing for people to support their gut health as part of everyday life.
“The response to our bars has been a strong validation of that approach. People want products that deliver a genuine nutritional benefit, but also taste great and fit naturally into the moments when they already eat. With Peanut Butter and Apple & Cinnamon, we’re giving consumers even more choice when it comes to getting more fibre into their diet and making gut health part of their everyday routine.”
Biomel is currently trusted by more than 320,000 customers and its wider portfolio spans Gut Health Shots & Drinks, Complete Gut advanced nutritional powder, Prebiotic Gut Health Bars and Gut Green Gummies.
To explore the full range of products, visit https://www.biomel.life/
