Biscuiteers, the UK’s original hand-iced biscuit brand, has officially collaborated with the Moomin brand to create a charming Moomin biscuit collection and three letterbox biscuits, launching this month. One of Finland’s biggest exports having first appeared in print in 1945, the Moomins have a global fan base of all ages including Lily Collins, Rosamund Pike, Jennifer Saunders and Maggie O’Farrell.
The adorable biscuit collection, starring the beloved Moomintroll, Moominmamma, Moominpappa, Snufkin, Little My and Snorkmaiden, delivers on whimsical nostalgia and brings each Moomin character to life. The individual square letterbox biscuits star Moominpappa, Moominmamma, and Snork, all the way from Moominvalley, and perfectly fits through every letterbox. As Moominmamma would say: “All nice things are good for you”.
Inspired by the works of Finnish-Swedish illustrator and Moomins creator Tove Jansson, the collection’s packaging has been beautifully designed with images of the beloved characters and will be available to purchase on Biscuiteers’ website and are perfect for a thoughtful gift or treat.
Harriet Hastings, Biscuiteers’ founder, says: “The Moomin stories have inspired Biscuiteers and we couldn’t be happier to be bringing them to life in our hand-iced biscuits. This collaboration reflects our shared values of emotional connection and the importance of friendship. It’s also an exciting opportunity to engage with the Moomins’ extraordinary global fan base”.
Roleff Kråkström, CEO at Moomin Characters Oy Ltd, added: “from Moominmamma’s legendary baking to Little My’s advice of offering sweets as a bribe for forgiveness, the inhabitants of Moominvalley understand the importance of sweet treats – and they take them very seriously. We’ve long admired Biscuiteers’ works of edible art, and we hope that Moomin fans will be delighted with this beautiful and delicious partnership”.
“Isn’t it fun when one’s friends get exactly what suits them?”, said Moominmamma.
