Pret A Manger has announced the launch of its popular subscription service Club Pret in France, enabling its most loyal customers to save more at Pret.
Following successful launches in the UK in April and US in September, Club Pret is an evolution of Pret’s award-winning Coffee Subscription and now includes a 20% discount on the entire menu, in addition to the five barista-made drinks per day already included in the subscription.
Club Pret subscribers can now enjoy the new 20% discount on everything sold in participating shops, including freshly-made sandwiches, baguettes, salads, hot food, soups, desserts, pastries, snacks and
drinks. Subscribers will still get up to five barista-made drinks per day, from organic coffees and teas, to iced drinks, hot chocolates and more.
The price remains unchanged at €25 per month, despite the extra benefits, and existing Coffee Subscription subscribers will automatically become part of Club Pret.
“Our Coffee Subscription has been a huge hit with Pret fans in France and we’re delighted to now be introducing Club Pret, offering our most loyal customers more ways to save and enjoy everything our menu has to offer,” said Stéphane Klein, Managing Director, Pret A Manger Europe. “Just in the time for the holiday season, Club Pret will help people enjoy our delicious festive menu, along with the Pret classics people know and love, while delivering incredible value every day.”
Since the launch of the Pret Coffee Subscription in 2021, subscribers have typically saved up to €70 per month on barista-made drinks alone, with savings available for subscribers who redeem just two barista- made drinks per week. Pret has also set up the “Coffee Lover Calculator” to help customers understand the value of Club Pret by calculating their potential savings per week, per month and per year.
Club Pret has already had a significant impact on Pret’s recent growth and has proved popular in the UK and US so far, with UK redemptions already hitting over 29 million in nearly six months and transactions up 29% year-on-year. Pret plans to take the offer across all other global markets from 2024.
