Grosvenor has announced that German premium fashion brand, BOSS, has officially launched its new-look space on Liverpool ONE’s Paradise Street, following its relocation and significant upsize announcement last year.
In a strategic move to elevate the experience at one of BOSS’s best-performing locations, the relocation signals a 130% upsize in the total trading area, with the 13,500sq ft flagship store providing even greater capabilities to showcase the brand’s premium apparel. Designed by the brand’s in-house team, the new Liverpool ONE store delivers on the brand’s commitment to quality, design and adaptability, showcasing BOSS’s renowned menswear and womenswear collections, alongside seasonal capsule collections, and offers customers a bespoke made-to-measure service, personal styling appointments and click and collect facilities.
BOSS’s brand-new space joins a selection of premium labels and leading international brands on Paradise Street, including Charlotte Tilbury and GOLDSMITHS.
Rob Deacon, senior asset manager, Grosvenor, commented: “BOSS’s considerable upsize is another great endorsement of Liverpool ONE’s position as one of Europe’s leading retail and entertainment destinations. We are proud to welcome the brand’s new elevated store and to continue to home one of BOSS’s best-performing locations in its portfolio, further enhancing Liverpool ONE’s line-up of leading international brands alongside local independents.”
The news of BOSS’s upsize follows the recent announcement that Hollister Co., the global teen retailer division of Abercrombie & Fitch Co., has opened at Liverpool ONE, alongside sister brand, Gilly Hicks. The new Hollister and Gilly Hicks store is one of the brand’s first new prototype concepts in Europe, bringing both names under the same roof in 7,300sq ft of space on Liverpool ONE’s South John Street. The two new stores will be joined at the destination by women’s active streetwear brand, Red Run, which is set to open its flagship store at Liverpool ONE’s Manesty’s Lane later this year.
Metis and CBRE acted for Liverpool ONE. CBRE acted for HUGO BOSS.
