Data revealed today shows that over 90% of Brits use half a can of beans or more per serving, while 86% of families of four or more often need more than one can to satisfy everyone.
In response to this, Branston Beans has introduced the 540g Crowd Pleaser Can – providing a solution for those who want to share beans on toast without juggling multiple tins or creating leftovers.
“We’re always thinking about how our customers use our products and ultimately what makes life simpler for families,” said Ben Jones, Beans Development Chef for Branston Beans. “The Crowd Pleaser Can was all about bringing people together and making sure everyone gets the perfect amount, without running out or having to open extra cans.”
It’s thought the new can size will be popular with shoppers; with the majority of respondents finding the idea of a slightly larger can appealing.
Princes KICR data revealed just how seriously Brits take their beans-on-toast ratio, with 50% admitting they take pride in evenly spreading their beans across toast for the perfect bite.
Gen Z appear to be particularly devoted to beans on toast, with 54% cooking it just for themselves, proving its versatility as both a solo indulgence and a crowd-pleasing dish.
In addition to catering to larger groups, the Crowd Pleaser Can complements Branston’s existing 410g staple, giving consumers the flexibility to choose between standard and larger options while staying true to the 5STAR* taste they love. Now available in supermarkets nationwide, the 540g Crowd Pleaser Can ensures every slice of toast gets its perfect helping of beans. With this
launch, Branston invites the nation to share more of what they love – because when it comes to beans, there’s always room for connection.
