The Women’s Euros Final is expected to give the UK economy an additional £183.7m as football fans across the nation tune in to watch England against Spain – more than any other game in the tournament.
The Women’s UEFA Euro 2025 Spending Report, by VoucherCodes.co.uk, forecasts football fans will spend £113m with retailers on food, drink and other party essentials ready to celebrate the Final and cheer on the Lionesses.
As fans are gearing up in style, Brits will be stocking up for the ultimate watch party with £97.2m forecast to be spent on food & drink alone – great news for the grocery sector. A further £6.8m will be spent on sportswear, £5m spent on merch, £2.6m on decorations, and £1.3m on electricals
With excitement at an all-time high, the number of shoppers is also forecast to peak with 9.5m consumers predicted to make a retail purchase for the Final.
Over the whole Women’s Euros tournament, from the Group stages through to the Final, the retail sector is expected to have enjoyed an additional £566.4m – that’s £423.9m from grocery sales, as well as spending on sportswear (£53.8m), electricals (£41.5m), merch (£26.5m) and decorations (£20.7m).
Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk, comments: “As always, there’s nothing better than an international football tournament to bring the UK together to celebrate and spend. The retail sector is forecast to do exceptionally well out of the Women’s Euros, with grocery retailers seeing the biggest uplifts in sales.
“With only a few days left to take advantage of the Women’s Euros tournament, retailers should consider offering last-minute deals and discounts on watch-party essentials, and make sure any promotions are front of focus for value-driven customers. Retailers should also start planning ahead now for next year’s Men’s World Cup tournament, taking note of consumer trends and popular items for the games.”
