Premium fitness brand, Built For Athletes, has announced the launch of its first shoulder bag, the 20L Tote Bag, as the latest addition to its range of high quality bags and accessories.
The tote design will be available to purchase online from the brand’s website from 11am BST on 21st September 2024, priced at £49.99.
Designed to keep up with busy lifestyles, whether that is heading to the gym, work or school, the versatile and durable bag provides a perfect blend of functionality and style, with thoughtfully designed compartments to help keep everything you need in one place.
With pilates and yoga continuing to rise in popularity – the sector now has a cumulative market worth of over £900m1 – the bag has also been especially designed to cater for fans of the mind-body disciplines, by adding the designated space for yoga mats.
1 Source: The Independent
Product Highlights:
● 20L Capacity: Spacious enough to hold all essentials, yet compact enough to carry comfortably
● Designated section for Yoga Mat: Convenient to carry a yoga mat or foam roller
● Built-in Zipped Internal Dry Bag: Perfect for storing wet or sweaty gear after a workout, keeping everything else dry inside the bag
● Large Zipped Compartment: Secure larger items with ease and peace of mind
● Small Valuables Compartment: Keeping phones, keys, and wallets safe and easily accessible
● Padded Laptop Compartment: A dedicated, cushioned space to protect laptops and other tech
● Jacquard Branded Handles: Stylish and durable handles that are comfortable to carry
● External Velcro Access Pocket: Quickly access essential items without opening the main compartment
● Velcro Panel: Available to customise with patches. and includes Built For Athletes patch
● Internal Drinks Holder: Stay hydrated on the go with a built-in space for water bottles or coffee flasks
The Built For Athletes tote bag is an essential for anyone who needs a reliable and stylish solution to carry their gear throughout the day. Built For Athletes understands the demands of active and busy lifestyles: the Tote Bag is designed to meet those needs without sacrificing style or convenience.
Built For Athletes founder and creative director Nick Costello, comments: “At Built For Athletes, we’re always looking to expand our offering to suit all of our customers’ fitness needs, and with the growing number of pilates and yoga enthusiasts it only seems right to design a style to meet this demand.
The Built For Athletes brand has previously catered to those needing to carry large amounts of kit to and from the gym, work or for a weekend away with our backpacks and duffels.
The Tote Bag appeals to consumers who prefer a different look but still require a quality, durable bag that can fit everything they need for the day. With the incredible success of our previous designs we hope the Tote opens the door to the wider lifestyle market, catering to the demands of a broader customer base and continuing to develop our product offerings.”
Available online at £49.99 on the Built For Athletes website at www.builtforathletes.com
