Burger King® UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’.
Burger King®’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and Christmas songs.
Its out-of-home adverts popping up around the country this week play on the dual meanings of ‘Whopper’, which can describe Burger King®’s signature burger… or an exceptionally big fib. Like suggesting there’s a genial man in a red, fur-trimmed suit who uses a herd of reindeer to deliver presents to children all over the world, without being caught on Ring cameras or being questioned over the GDPR compliance of his naughty and nice list. Which of course, there absolutely is (for any kids reading this).
The cult classic, Driving Home For Christmas, has been rewritten to ensure people are guided to Burger King® Drive Thru locations across the most travelled motorways in the UK throughout the festive season, with specific turn-by-turn directions. The new rendition is cheekily titled Driving (Thru The) Home (Of The Whopper) For Christmas.
Launching on YouTube on the 25th November, the accompanying “music video” extravaganza stars an all-singing and dancing sat-nav. The song will also be played on local radio stations targeting listeners when they are driving by any of the 21 drive thru destinations mentioned, offering them a tasty detour through the Home of the Whopper while they’re driving home for Christmas.
Felipe Serradourada Guimaraes from BBH said: “Whilst other brands use Christmas to try and win people’s hearts we wanted to have some fun and break them… Merry Christmas.”
Soco Núñez de Cela from Burger King® UK said: “It’s hard for brands to stand out at Christmas. So instead of trying to out-Christmas anyone, we decided to hijack it. We had a lot of fun with arguably the biggest Whopper of the season & creating a tune that will be in our heads and hopefully everyone else’s throughout the season.”
