Capri-Sun, the iconic kids’ drink brand bringing fun to families across the UK, has launched its new limited-edition Halloween pouches with a chance to win £1000 – just in time for the spooky season.
Each pouch features a fun, spooky character – from a ghoulish ghost to menacing mummy – providing the perfect spooktacular treat for parties at home, trick or treating on-the-go, or to help get families into the Halloween spirit.
The launch and special on-pack design help Capri-Sun tap into key Halloween trends, with 69% of shoppers opting to buy limited-edition packs during Halloween. As Halloween continues to grow into one of the biggest seasonal moments for UK shoppers (£1bn market value), the new limited-edition Halloween pouches are also helping Capri-Sun drive both planned and impulse purchases.
Alongside the new spooky on-pack characters, Capri-Sun will also be offering 15 lucky families £1,000 if they find the elusive ‘Golden Ghost’ pouch in selected multipacks. Those who discover the ‘Golden Ghost’ pouch will be asked (if they dare) to call Capri-Sun’s spooky hotline, where they can claim their prize.
Rebecca Wilmott, brand activation manager at Capri-Sun UK, said: “We’re excited to launch our new limited-edition Halloween packs and Golden Ghost competition – providing a trick-or-treat moment for all the family. With soft drinks becoming one of the fastest-growing categories at Halloween, our new Halloween pouches are helping us tap into a key seasonal moment and provide even more ways for us to bring a taste of spooky fun to people across the UK.”
To increase prominence on-shelf and drive purchase, the new Capri-Sun Halloween pack will be displayed in themed bays, featuring spooky scenes, the new seasonal characters and the mysterious ‘Golden Ghost’.
The new Halloween packs are available now nationwide in all major retailers at RRP: £2.99 for an 8 pack. The competition will run from 09/09/24 – 17/11/24.
