Casillero del Diablo, one of the world’s most recognised wine brands from Viña Concha y Toro, introduces British actor Orlando Bloom as its new global spokeperson. The actor will star in the brand’s new international campaign, bringing to life a visual piece that narrates, in first person, the famed legend of Casillero del Diablo.
With a distinguished career in film and television, Orlando Bloom has taken part in some of the most successful productions in entertainment history, such as The Lord of the Rings, Pirates of the Caribbean and most recently The Cut and Deep Cover, establishing himself as one of the most renowned and versatile actors of his generation. His career has enabled him to connect with audiences worldwide, positioning himself as one of the great icons of the global film industry—an artist whose presence has marked generations and whose influence extends beyond cinema.
“For Casillero del Diablo, the announcement of Orlando Bloom as global spokeperson and star of our new campaign is a fresh milestone in the brand’s history. He is a figure of international reach, with a substantial career, embodying values deeply aligned with our DNA: sophistication, character, authenticity and a truly global outlook,” states Sebastián Aguirre, Casillero del Diablo global marketing director.
Beyond his artistic career, Orlando Bloom stands out for his commitment to social causes and his association with prestigious international brands. He is a UNICEF ambassador, actively participating in humanitarian initiatives around the world.
The new campaign starring Orlando Bloom will be rolled out globally in the coming months, premiering in Chile, the United Kingdom, Brazil, Mexico, Ireland and other markets. This piece will highlight the origin of the Casillero del Diablo legend and strengthen the brand’s positioning in its key international markets, connecting its story with new audiences around the world.
