The UK’s number one cheese brand Cathedral City is back on TV screens with its brand new ‘City’ campaign. Live throughout May, June and July, across national TV slots and social media.
The ‘City’ creative aims to show how Cathedral City can elevate everyday cheese usage occasions. A staple for many meals, from breakfast to dinner, audiences will be tempted by a desirable ‘City,’ such as ‘Comfort City’ and ‘Flavour City.’ Food with Cathedral City cheese is at the heart of the adverts, from a satisfyingly heaped cheesy jacket potato to an enticing melting cheese toastie.
Cathedral City senior brand manager Abbie Pollington comments: “From ‘Oooze City’ to ‘Food Envy City’, the campaign will immerse audiences in the joy that Cathedral City cheese brings to our most popular meal occasions. Think lunchtime jacket potatoes, toasties, and pasta bakes; cheese is the hero ingredient in so many hearty favourites throughout the day. We hope that our campaign persuades audiences to choose Cathedral City, to elevate their meals.”
Supported by a £2.5 million investment, audiences can expect to see the campaign on ITV, Channel 4 and Sky, as well as digital TV services such as ITVX and Amazon, and across TikTok, Instagram and Facebook. Running until 7 July 2024, it is expected to reach an estimated 15.4 million UK households and 83% of family households, a core audience for Cathedral City.
One of the UK’s biggest brands, Saputo Dairy UK’s Cathedral City is worth £297m, having grown in value by 12% and volume by 10% over the past 12 months. It accounts for 6.8% of volume in the category and is in 42.8% of households, an increase of 1.4% year on year.
