The global campaign marks the first time four Charles Tyrwhitt ambassadors, Joe Root, Stuart Broad, Luke Donald and Anthony Volpe, unite in a single campaign, brought to life through exclusive fan experiences, surprise appearances and standout activations throughout the summer.
Shot across the US and UK, the campaign captures the ambassadors in their own worlds, from Luke Donald’s effortless off-course tailoring to Stuart Broad unwinding at home in casual wear, showcasing the versatility of Charles Tyrwhitt’s style through four globally recognised personalities at the very top of their game. Launching across OOH, national press, AV, digital and social, the campaign signals a major moment for the brand as it takes over the summer of sport with one of its biggest and boldest integrated activations to date.
Alongside the hero campaign, Charles Tyrwhitt will unlock a series of exclusive fan experiences and money-can’t-buy moments across the summer, giving customers unprecedented access to some of the world’s most celebrated sporting names.
As part of this, Charles Tyrwhitt ambassador Stuart Broad and his podcast co-host Jos Buttler will host a special live edition of the For The Love of Cricket podcast in June in front of an audience of fans and guests. The event will also feature a number of surprise appearances and very special guests from across the world of cricket, creating an unforgettable evening for attendees. Broad will also appear at an exclusive “In Conversation” event at the Charles Tyrwhitt Jermyn Street Store on 10 June, where fans can hear stories from his career, gain behind-the-scenes insight into the modern game and get closer than ever to one of England’s most iconic cricketers.
Charles Tyrwhitt will also bring the excitement of the summer of cricket directly to office workers across London through a series of elevated experiences in partnership with Wisden Cricket. Expect unforgettable lunch breaks featuring live cricket punditry from legendary names in the game, premium catering, complimentary tailored shirt fittings and surprise moments designed to bring the atmosphere and energy of match day into the heart of the working week.
As a long-standing supporter of British sport, Charles Tyrwhitt is making this summer one to remember. Throughout the season, fans can also expect exclusive giveaways, including signed merchandise, tickets, meet-and-greets and access to once-in-a-lifetime live events, with even more exciting moments still to come.
