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Home - Retail News - Retailer News

Circle of Toys urges Brits to re-gift presents to Ukrainian kids

by Fiona Briggs
December 29, 2023
in Retailer News
Reading Time: 3 mins read

Circle of Toys, a gift-giving platform is asking the British public to regift preloved toys to children and families impacted by war in Ukraine.

With Christmas over, families up and down Britain will be thinking about de-cluttering and regifting pre-loved presents which are no longer age-appropriate for their little ones.

The platform makes regifting simple. Gift-givers follow a simple sign-up process registering in seconds and can then select from a list of requests posted by Ukrainian gift seekers. Once a gift has been matched and details exchanged, the gift is mailed by the giver’s expense.

Families in Ukraine traditionally exchange gifts on New Year’s Eve rather than Christmas Day, as New Year occurs before Orthodox Christmas – January 7th – however many families have this year switched their celebrations to 25 December to align with Western traditions following the invasion by Russia.

Arthur Corvin Powells, CEO at Circle of Toys, said: “We have thousands of children in Ukraine who would just love to receive a special gift from somebody in Britain. Every year kids and parents decide to part with some of their pre-loved toys to de-clutter or to move things on. If a small fraction of these were directed to kids in Ukraine, they would make a massive impression and bring new happiness at a time of real need.”

The Circle of Toys project is run by Find Refuge, and is a platform that unites those in need with people who can help across the world by using technology to connect gift-givers with families less fortunate in Ukraine. It currently has more than 20,000 Ukrainian-based gift seekers signed up to its website, with the number continuing to grow in the run-up to the festive holiday

To find out more about the Circle of Toys project and how you can sign up to be a gift giver ahead of Christmas, visit: https://circleoftoys.online/en.

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