Citizens of Soil, the premium extra virgin olive oil brand turning a commodity into a community, is proud to announce its latest retail partnerships with Planet Organic and Zapp, marking another milestone in its mission to elevate the olive oil aisle.
Citizens of Soil’s award-winning Greek bottles and pouches are now available through Zapp, while Planet Organic is stocking a curated trio of Greek, Spanish, and their “Extra Rare” Italian bottles across its stores and online.
This double launch underscores Citizens of Soil’s rapid growth in UK grocery. With triple-digit value growth (+118% YOY), Citizens of Soil is redefining the UK olive oil aisle. While the category as a whole has climbed +18% in value year-on-year—an extra £26 million spend—Extra Virgin Olive Oil is the clear star, now accounting for three-quarters of sales and rising +20% YOY. Citizens of Soil is at the front of that movement, leading the shift towards more premium olive oil in UK grocery.
“Planet Organic is a dream stockist for any brand that wants a champion in their corner for sustainability,” said Sarah Vachon, founder of Citizens of Soil. “From the founder to the customers, the Planet Organic community cares deeply about the health of people and planet—values our own producers share as they work in harmony with nature to create nutrient-dense extra virgin olive oils.”
Zapp’s fast-delivery platform also opens up an entirely new channel for Citizens of Soil, meeting growing demand for premium pantry staples and high-end gifts delivered straight to consumers’ doors.
Vachon added: “Zapp is perfect for those last-minute, thoughtful gifts. A quality extra virgin olive oil is one of the most on-trend, inclusive, and useful things to bring to someone’s house this season. From Christmas to dinner parties, we’re seeing our bottles increasingly chosen over wine as a go-to gift—and being on Zapp lets us be there whenever the occasion calls.”
Both partnerships support Citizens of Soil’s ongoing mission to elevate the table and the farmer, connecting small-scale producers directly with conscious consumers.
