Leading natural dip brand Holy Moly has partnered with Co-op to launch a Tex Mex Style Chicken Wrap with a 100% natural Guacamole dip, giving shoppers a fresh new way to enjoy guacamole at lunchtime.
The co-branded wrap, which is the first of its kind for Co-op, comes with a 57g pot of Holy Moly Guacamole and will be available in selected Co-op stores from 26th March, priced at £3.50.
Created in collaboration, the wrap is part of Co-op’s popular premium meal deal range, priced at £5.50 (including premium wraps, sushi, or salads, a snack and a drink for members – £6 for non-members). The wrap features pulled British chicken with a chipotle chutney, beans, lettuce and a spicy slaw mix, all alongside Holy Moly’s 100% natural Guacamole in a dip pot.
The launch marks the first time Holy Moly’s guacamole has been integrated directly into a wrap format within a major UK retailer’s food-to-go range, tapping into growing consumer demand for flavour-led, dippable lunch options that feel more satisfying than the standard sandwich.
Tom Walker, Co-founder of Holy Moly commented: “Perfect for grabbing on the go, this wrap gives customers the freedom to dip or spread our guacamole into their wrap as they eat. It’s a first for us, and we’re excited to have partnered with the Co-op team to bring something a little different to the meal deal. We can’t wait for people to get dipping.”
Helen Jagger, Co-op Product Development Manager, said: “Our innovative dip and dunk wraps have proven to be a hit with Co-op shoppers, and as the warmer months approach, this new version featuring the iconic Holy Moly dip will fly off the shelves every lunchtime.
“As a convenience retailer, with over 2,300 across the UK, we’re well positioned for shoppers looking to pick up a lunchtime meal deal wherever they may be. Co-op meal deals not only deliver excellent value but also back British farmers with our ongoing commitment to only use British protein in our own-brand ranges.”
The Tex-Mex Style Chicken Wrap is launching on Wednesday 26 March as part of Co-op’s 2026 summer food-to-go range, which includes nine new mains and 11 new side choices. For more information on Co-op’s lunchtime meal deal, please visit: www.coop.co.uk/products/deals/
