As the festive season unfolds, Coca-Cola is thrilled to announce the premiere of its brand new advert and festive campaign ‘The World Needs More Santas’. This heartwarming addition to the holiday season is set to captivate audiences worldwide, alongside the iconic ‘Holidays Are Coming’ advert, as it aired in the UK on Friday 17 November.
The ‘World Needs More Santas’ celebrates the magic of giving, aiming to inspire the universal spirit of selflessness, goodwill and kindness, encouraging everyone to find their ‘Inner Santa’. With the streets adorned with Santas, the short film captures the essence of the season, illustrating how real magic multiplies when it is embraced. The Director of Marketing at Coca-Cola, Eliodie Goullin Peribere said; “Through our new TVC, ‘The World Needs More Santas,’ we celebrate these pillars, encouraging everyone to discover their inner Santa and share acts of kindness, big or small, to keep the magic of Christmas alive.”
In the spirit of giving, Coca-Cola has also partnered with the award-winning charity Neighbourly, which supports local communities through a volunteering program. Throughout the campaign, Coca-Cola encourages people to find their own Santa with the ‘Find Your Inner Santa Quiz’, matching people with one of four powerful Santa archetypes including ‘The Merry-Making Santa’ and ‘The Heart Warming Santa”. Embrace the sense of generosity and kindness on Christmas, only with Coca-Cola.
