Ready to bring consumers a tastier snack option, Bodega’s continental-inspired snack boxes are now available in WHSmith fridges nationwide, helping to banish sandwich fatigue and snack boredom.
WHSmith is the latest retailer to stock Bodega’s Chorizo and Smoky Salami snack boxes, which offer a flavour-packed option for those customers looking for a satisfying choice on the go.
“This is a very exciting time for Bodega, as we’ll now be able to target an increased number of customers nationwide through WHSmith stores,” explains Dorota Lawrence, Category Marketing Manager at Bodega. “Our snack boxes are a great alternative for those who are short on time or low on inspiration. Perfectly-portioned in a format that lends itself to any occasion, Bodega can be enjoyed whilst at your desk, or on the go.”
The snack boxes are the perfect choice for travellers looking for an alternative snack on their travels. Comments Paige Malyon, Buyer for Chilled Snacking at WHSmith Travel, “Premium, on the go snacking has never tasted so good! Try these two delicious flavours on your travels in WHSmith this summer.”
These continental-inspired snack boxes combine carefully sourced charcuterie, flavoursome cheese and crunchy toasts for a texture-packed treat that is high in protein, a good source of calcium and under 250 calories a pack.
There are two flavour-packed options to choose from in the Bodega range:
Chorizo combines delicious paprika-spiced chorizo, mellow creamy Cheddar and crisp toasts. Bodega’s Spanish Chorizo is cured in Murcia, in the south east of Spain’s Iberian peninsula. It is enhanced with garlic and paprika then slowly and carefully matured creating a balanced, savoury flavour. Paired with undeniably moreish and characterful medium mature, creamy cheddar with its smooth texture and snackable mini toasts which are oven baked for long-lasting crispness and crunch.
Smoky Salami is a combination of Smoky German salami, mellow creamy Cheddar and crisp toasts. From the heart of the North Rhine Westphalia its smoky German Salami is seasoned with pepper and garlic, then naturally beechwood smoked and slowly matured for a soft, delicate flavour, which pairs beautifully with the medium mature, creamy Cheddar and snackable mini toasts.
“We have experienced a growing demand for our products influenced by customer’s more experimental tastes. Snack boxes are the new sandwiches!” adds Dorota.
Bodega’s snack boxes are available from this month in WHSmith stores nationwide, including those within airports, train stations, service stations and health centres. The launch will be supported with additional instore marketing.
