Criteo (NASDAQ: CRTO), the global commerce intelligence platform, has announced the expansion of its GO platform with full self-service access for small and mid-sized businesses (SMBs) and growth-stage commerce brands. Criteo GO enables advertisers to independently create an account, enter billing details, and launch campaigns in as few as five clicks. By expanding access to Criteo’s AI-powered performance capabilities, the company can scale to a wider advertiser base while delivering measurable outcomes across the shopper journey.
Designed to simplify activation and dynamically allocate budgets across channels, Criteo GO unifies display, video, native, and social within a single campaign environment. The platform automatically optimises spend to drive the best outcome, while built-in generative AI creative tools produce and adapt ad formats, including video, to maintain consistent, high-performing messaging across channels.
GO campaigns have already demonstrated strong performance in the market. Campaigns that include social activation deliver more than 20% higher return on ad spend (ROAS) compared to traditional configurations. This performance has contributed to increased advertiser investment and lower churn, reinforcing Criteo GO’s role as a durable growth driver for the company.
“As a growing brand, speed and creativity are critical to how we show up in the market,” said Eric Prum, Co-Founder & Co-CEO at Very Great, a digitally native consumer product company behind brands including Wild One, W&P, and Courant. “Criteo GO’s AI-powered capabilities allow us to move from idea to execution quickly, helping us stay agile, make smarter decisions, and drive meaningful cross-channel, full-funnel results without adding complexity.”
As consumer touchpoints fragment across platforms, channels, and devices, many legacy tools remain confined to closed ecosystems, limiting reach and transparency for marketers. Criteo GO addresses this challenge by harnessing the scale of its global commerce data, including 740 million daily shoppers, $1T in annual transactions, and 5 billion product SKUs to help brands engage high-intent consumers wherever they discover and shop online.
“Performance marketing is being redesigned in real time, and marketers can no longer afford to operate in channel silos,” said Todd Parsons, chief product officer and president of performance media at Criteo. “With GO’s new self-service capabilities, we’re opening our platform to a broader set of advertisers, giving growing brands access to AI-powered, cross-channel, full-funnel performance capabilities at scale, while unlocking a meaningful, multi-year growth opportunity for Criteo.”
Criteo GO’s Onboarding Agent is available today, marking a significant step forward in advancing Criteo’s agentic capabilities. By forecasting results and automatically configuring key parameters, the Onboarding Agent reflects Criteo’s vision of an AI-powered ecosystem where campaigns are not only automated but intelligently guided from launch to scale.
To support the expansion of Criteo GO globally, the company has also appointed Google veteran Courtney MacConnell as Vice President of Commercialisation for GO. Most recently Head of Shopping at Google, MacConnell brings significant operating experience scaling Google’s Performance Max solution, as well as a proven track record of driving AI-powered commerce outcomes for brands. In this role, she will work alongside newly appointed Vice President of GO Product Christopher Towl to lead the next phase of Criteo GO’s growth and evolution.
“We’re excited to welcome Courtney to Criteo at such a pivotal moment for GO,” Todd Parsons added. “We’ve built strong momentum with this offering, and with Courtney and Christopher at the helm, we’re well-positioned to scale execution globally and make Criteo GO a cornerstone of how brands achieve performance outcomes across channels.”
Criteo GO’s self-service capabilities are now available in the U.S. and U.K., with plans to expand to other markets later this year. To learn more about the platform, click here.
