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Home Retail News Services

Daisy Corporate Services to support AS Watson’s in-store connectivity across 1,500 high street locations

by Fiona Briggs
May 18, 2023
in Retailer News
Reading Time: 2 mins read
AS Watson
The store opening of Superdrug’s 1300th store in UK and Ireland at Birmingham Fort this morning.

Daisy Corporate Services has announced a multi-year managed services contract with AS Watson Group, the world’s largest international health and beauty retailer. Daisy will provide SD-WAN, cloud unified communications, and fibre connectivity to more than 1,500 stores in the UK.

AS Watson’s brands in the UK include Superdrug, Savers, and The Perfume Shop. To support its digital transformation and cloud-first strategy, A.S. Watson sought to future proof it’s in-store connectivity to enhance the employee and customer experience. Daisy will deliver connectivity-as-a-service via a Meraki SD-WAN solution, which will provide greater insight into network performance, support the transition to cloud-based services, and increase overall network resiliency.

In addition to upgrading AS Watson’s underlying connectivity to SoGEA broadband and FTTP, Daisy is partnering with Cisco Meraki to expand AS Watson’s existing Meraki WiFi network.

“We needed a flexible, agile, and secure networking solution to support our ongoing digital transformation strategy. Having a modern network will increase bandwidth at all our locations and enable us to better support new store initiatives in the future. Daisy is a proactive partner that shares our ESG values and we are fully confident they will meet our connectivity needs now and in the future,” said Andrew Cobb, group IT director, AS Watson UK. “As more customers see the benefits of shopping both online and offline in our stores, it’s really important for customers to be able to connect their devices in our shops. Customer WiFi will help with conversion and enable people to use our app or website in our stores.”

Chris London, head of sales specialists at Daisy, said: “For high street retailers, fast and secure connectivity is a key piece of the digital transformation jigsaw. With our deep understanding of the retail sector, we understand the unique technology challenges and opportunities these businesses face. We are delighted to be extending our partnership with AS Watson to deliver innovative networking solutions that drive growth and success for its UK brands.”

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