Damm is launching Daura 0.0% in the UK, a premium, gluten-free beer without alcohol following demand; with an initial, exclusive launch landing in Tesco stores from 27 April, before being rolled out further nationwide.
Happening during the company’s 150th anniversary year, it gives the brand further reason to celebrate and gluten-free beer fans more options than ever before.
Daura has long been recognised as a trusted choice, being the most award-winning gluten-free lager in the world for preserving both body and taste. Now, Daura 0.0% offers this same flavour and character in a non-alcoholic beer with certified gluten-free status.
Luke White, Damm UK managing director, explains: “We know from consumer insight that there is demand for beers that work for people managing dietary requirements as well as those moderating their alcohol intake. Daura 0.0% brings a world-class, certified gluten-free lager that is the most awarded gluten-free beer to the alcohol-free offering for the first time. We’re delighted to be launching it exclusively with Tesco, a partner that shares our passion for these niches.”
What sets Daura 0.0% apart from other products, is its brewing method. Rather than substituting gluten-containing grains with alternatives, Damm’s master brewers developed a proprietary enzymatic process: enzymatic hydrolysation and protein precipitation. It breaks down the gluten’s molecular chain while preserving the beer’s character. The alcohol is then gently removed by advanced vacuum distillation.
Every batch is independently tested and certified by the CSIC using the R5 Competitive ELISA
standard to ensure gluten is below 20ppm.
| Tasting Notes The colour is a clear amber with golden highlights with fine bubbles and a light head. It is clean and intense in aroma, led by hops and delicate floral tones. On the palate, it has subtle cereal and toasted notes with a smooth texture and a well-balanced bitterness. Serve between 4ºC and 6ºC • 0.0% • 17 IBU • 10 EBC • Gluten-free lager |
