The cult collaboration you can’t believe nobody thought of sooner – Summer, spritzed with La Vieille Ferme x DASH.
DASH has teamed up with La Vieille Ferme, the cult-favourite rosé affectionately known as ‘Chicken Wine’, to launch a limited edition Rosé Spritz Kit – the lighter, longer way to enjoy rosé. It’s crisp, fresh, and ridiculously easy to drink.
Designed for laid-back lunches that stretch beyond sunset, the collaboration taps into one of the summer’s biggest drinks trends: lighter, longer and lower-alcohol serves that don’t compromise on taste or occasion.
Crafted to turn a simple spritz into a rosé ritual, the limited-edition kit includes:
Crisp Peach DASH, made with real wonky peaches, spring water and bubbles – with no sugar or sweeteners.
A bottle of Britain’s favourite La Vieille Ferme Rosé.
Bespoke spritz glasses designed by Issy Granger, made especially for the drop.
Glass straws to mix your serve and elevate the moment.
‘Summer, Spritzed’ playing cards to keep conversations flowing a little longer.
The result? A peachy summer spritz that’s made for one more glass, over one too many.
The lighter way to rosé.
Brits are drinking less, but still wanting the ritual of an alcoholic drink. According to YouGov, one-third of British adults who drink say they are consuming less alcohol than they were 12 months ago. As moderation becomes more mainstream, consumers are placing greater value on quality, flavour and products that elevate the occasion – opting for better drinks, not more of them.
The spritz has become the perfect expression of this shift: relaxed, refreshing and made for slow afternoons, spontaneous gatherings and evenings spent outdoors. The Rosé Spritz brings together two much-loved summer staples to create a simple, refreshing serve that keeps the ritual of rosé while offering a lighter way to enjoy it.
“When we first thought about pairing DASH Peach with La Vieille Ferme, it felt like one of those ideas that was hiding in plain sight,” Alex Wright, Co-Founder of DASH, comments. “As people embrace moderation, they’re looking for simple twists on the classics rather than something completely different. This kit is made for exactly that. Their cult rosé. Our real fruit fizz. It’s brilliantly simple, but together they create something that feels completely new. Lighter, fresher – we think it’ll be the drink of the summer.”
Andrew Bayley, MD of Famille Perrin added: “We’re delighted to be partnering
with DASH to create a fresh new way to enjoy La Vieille Ferme Rosé, the UK’s number 1 selling wine. Adding DASH Peach brings a fresh twist that complements it perfectly, and lightens the drinking occasion. This Rosé Spritz is what makes summer drinking special – great ingredients, great taste and taking the time to enjoy the moment with others – La belle vie.”
Designed to be kept
At the heart of the Rosé Spritz Kit are bespoke spritz glasses designed by Issy Granger exclusively for the collaboration. Created to elevate every pour, the glasses transform a simple spritz into an occasion.
Issy Granger comments: “Glassware has the ability to shape the way we experience a drink. For the Rosé Spritz Kit, I wanted to capture the playful character of the serve through every detail – from the peach-toned base inspired by the fruit itself, to the sculptural bubble-shaped stem that reflects the fizz of the spritz. The result is a tactile, joyful design that feels as good to hold as it does to drink from.”
How to serve
Fill the bespoke wine glasses with plenty of ice.
Want to keep things light? Go half La Vieille Ferme Rosé, half DASH Peach.
Prefer a little more rosé? Try two parts rosé, one part DASH.
Add a slice of peach if you’re feeling fancy.
Availability
The limited-edition DASH x La Vieille Ferme Rosé Spritz Kit will be available via the DASH website, while stocks last: https://dash-water.com/products/rose-spritz-kit
Whether it’s an impromptu aperitivo, a spontaneous long lunch or one last picnic before autumn arrives, the Rosé Spritz Kit t is designed to help people linger a little longer, pour one more spritz and make the most of summer.
La Vieille Ferme x DASH. A lighter way to rosé.
