Deliveroo is launching its innovative on-demand shopping service in Ireland as the company moves beyond food delivery.
The launch marks a major expansion for the company in Ireland, aimed at revolutionising the way Irish consumers can shop and engage with local retailers, with a wide range of products—from beauty and pet care to florists, technology, DIY and gifts—delivered to your door in as little as 20 minutes.
The new service goes live today in Dublin, Cork, Limerick and Galway, bringing together major nationwide retailers and local businesses onto the platform for the first time. The first partners to launch are The Perfume Shop and Accessorize, alongside more than 20 local small and medium-sized enterprises (SMEs), providing a new level of choice and convenience. Over the coming weeks Deliveroo is set to partner with more exciting brands, as it looks to build its selection.
The launch taps into a significant shift in Irish consumer behaviour. Recent market analysis shows that demand for rapid delivery services has surged, with over 70% of online shoppers in Ireland now considering convenience as a key factor in their purchasing decisions and 29% Irish consumers have increased their frequency of online shopping.
The launch also responds to growing customer demand for retail products on Deliveroo. According to the platform’s data, there have been thousands of searches for products like flowers, home appliances, stationary, gifts and pharmaceuticals.
Deliveroo is pioneering this new category of ‘quick commerce’ in Ireland, leveraging its successful launch of retail, initially rolled out in the UK in 2023, which has since grown to include a wide variety of renowned brands.
Helen Maher, regional director of Deliveroo Ireland, said: “We’ve all been there – you need a last-minute birthday gift, you’ve run out of your favourite moisturiser, or you don’t want to leave the house mid-way through a DIY project because you need more paint. We want to solve that.
“Our mission is to bring the local community to your doorstep and this is a significant step forward to achieving that. It’s not just about convenience for our customers; it’s about creating a new and vital opportunity for Irish retailers. We directly support physical shops, providing a digital extension to the traditional storefront and generating a new revenue stream that goes straight back into stores.”
Gill Smith, managing director at The Perfume Shop, commented: “Our existing partnership with Deliveroo in the UK has proven hugely successful, so we are excited to expand into Ireland. The partnership offers our customers a new level of speed and convenience while reaching a much wider audience. We’re thrilled to be among the first retailers in Ireland to offer on-demand delivery and look forward to serving consumers in this innovative new way.”
Madeleine McCleod, head of marketing at Accessorize: “We are extremely excited to be launching with Deliveroo in Ireland, offering customers the opportunity to shop our products with delivery to their door in under 25 minutes.
“Between office parties, last-minute gifting, and braving the winter weather, it’s not always easy to find time to shop but our collaboration with Deliveroo makes life much easier for our customers.”
This retail expansion builds on Deliveroo’s established and successful grocery delivery service in Ireland, which already includes major partners like Tesco Whoosh, M&S Ireland, and SPAR.
For customers, ordering is simple. Users can open the Deliveroo app, navigate to the ‘Shopping’ category, and browse items from retailers in their local area. Once an order is placed, they can track its progress in real-time as a Deliveroo rider delivers it directly to their door.
Deliveroo plans to rapidly expand the service in the coming months, adding more partners and rolling out to new locations across the country. Retailers can sign up to the platform here.
