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Home Retail News Retailer News

Discover Samsung’s new experience store at Westfield London

by Fiona Briggs
January 10, 2024
in Retailer News
Reading Time: 2 mins read

Samsung Electronics Co., Ltd has announced that a brand-new Samsung experience store will open in Westfield London.

The all-new Samsung Experience Store (SES) in Westfield London will be open seven days a week, featuring the widest range of Samsung mobile, tablet and wearable products currently available to buy.  This will be Samsung’s fourth experience store in London, operated by Partner Retail Services Limited (PRS&), the operator of the Samsung Experience Stores in the UK.

To mark the opening, Samsung Experience Stores will be celebrating with a series of exciting offers and experiences taking place exclusively in-store:

  • Ribbon cutting ceremony to take place at 10am on 5th January to announce the store as officially open. Live DJ performance from 10 am onwards on 5th January and across the remainder of the weekend.
  • An exclusive limited-time opening offer will be live, where customers can get an extra 10% off selected devices[1] between 5th and 8th January 2024.1
  • On 5th January the first 50 customers who enter the store will receive a free gift bag including a £50 voucher to redeem in-store on any purchase over £50.2
  • On 6th January, the first 50 customers whose transaction value is over £100 will be gifted an exclusive gift bag which will include a free Samsung device up to the value of £349. (Devices available: Galaxy A53, Galaxy Buds FE, Galaxy SmartTag2 and Galaxy Watch6).3
  • Selfie coffees will be available from the 5th to the 7th January, offering shoppers a winter warmer4. Customers can snap a selfie and watch as it prints onto a hot drink of their choice.

Andy Webb, director of Samsung experience stores, said: “We are pleased to announce a new addition to our Samsung Experience Store portfolio in Westfield London. Customers value the in-store experience, having the chance to speak to our friendly product experts and get hands-on with our innovative devices, so we’re excited to be welcoming customers as we enter the New Year”.

Laura Waters, general manager at Westfield London, said: “It’s brilliant to kick-start the year by bringing Samsung, one of the biggest tech brands in the world, to Westfield London. Through our in-house media agency Westfield Rise, we have partnered with Samsung for over a decade and we have no doubt this immersive physical store will excel on experience and innovation as we’ve seen through in-centre activations over the years. We’re delighted to continue our joint ambition to deliver amazing experiences for our customers.”

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