Doughlicious, the UK’s leading better-for-you cookie dough brand, is announcing its nationwide ASDA launch with three flavours of Cookie Dough & Gelato Bites. The listing marks a major retail milestone: ASDA shoppers will be among the first to try the all-new dairy Chocolate Chip, developed after years of requests from fans of the original non-dairy bestseller.
At Doughlicious, indulgent taste and better-for-you ingredients are never a trade-off. Every bite is gluten-free certified, made without artificial flavours or preservatives, and crafted in a West London factory using renewable electricity.
Three flavours will be available: Dairy Chocolate Chip, Non-Dairy Chocolate Chip and Chocolate Truffle. Each bite pairs award-winning cookie dough — made with wholegrain oats, a source of natural fibre — with premium vanilla bean gelato, finished with a delicate cookie crumb.
- Gluten-free certified
- Made with no artificial flavours and preservatives
- Naturally portion-controlled — 110 calories or less
- Hand-crafted in London using renewable electricity
Kathryn Bricken, founder of Doughlicious, says: “Our community has been asking for a dairy Chocolate Chip for years, and we wanted to get it absolutely right — same gluten-free, better-for-you standards, same hand-crafted process, just with the creamiest vanilla gelato we could create and more chocolate chips. Landing all three flavours into ASDA nationwide is a huge moment for the team and means more people than ever can find that joy-meets-goodness moment in their freezer. That’s how we dough good!”
Doughlicious Cookie Dough & Gelato Bites are available in ASDA stores nationwide from May at RRP £4 per pack of six. For more information visit doughlicious.co.uk.
