Valeo Foods UK has announced the launch of Poppeggs, a new seasonal chocolate product under its Poppets brand, arriving in stores for Easter 2026.
Developed as a modern addition to Valeo’s seasonal confectionery range, Poppeggs have been created to bring a fresh, accessible option to the solid chocolate egg category. The product offers a simple proposition: smooth, solid milk chocolate wrapped in a crisp sugar shell, presented in a bright, bite-sized and shareable format.
Poppeggs were designed to meet growing shopper demand for affordable, smaller-format seasonal treats, suitable for multiple occasions including snacking, sharing and gifting. The product’s straightforward format and familiar taste profile make it an easy, low-risk addition to the Easter aisle.
Available in an 80g bag (£1.50 RRP), Poppeggs sit firmly within the mainstream Easter chocolate price bracket, offering strong value compared with similar solid chocolate products. The format supports impulse purchase as well as family sharing, helping retailers maximise basket spend across the seasonal period.
As with all Valeo Foods UK products, Poppeggs follow the company’s established internal tasting and sign-off processes to ensure quality and consistency. The product is made using Rainforest Alliance Certified cocoa and aligns with Valeo’s wider sustainability commitments, including packaging reduction, recyclable materials where possible, and ongoing supply chain monitoring.
“Poppeggs are designed to deliver simple, affordable fun at Easter,” said Michael Inpong, Chief Marketing Officer at Valeo Foods UK. “They offer a familiar chocolate experience in a modern, colourful format that works for today’s shoppers and supports retailers looking to balance value with strong seasonal appeal.”
The launch reflects continued growth in shareable and value-led seasonal confectionery, particularly as shoppers remain price-conscious. Marketing support will focus on in-store visibility, seasonal aisle activation and retailer digital channels, supported by light social activity to drive awareness and footfall.
Poppeggs will be available nationwide from 1st January 2026, allowing retailers to plan early for Easter ranging, promotions and seasonal merchandising.
