St Andrews-based independent distiller, Eden Mill, has launched ‘Pin It To Win It’ – a golf simulator challenge combining Scotland’s national drink with the home of golf.
For £10, players get three attempts to land closest to the pin on the simulator, with anyone landing a hole in one winning their very own Eden Mill Whisky Cask, filled on site at the distillery. Everyone’s a winner though and there’s a prize to be had wherever your ball lands. The distillery will also award the closest person to the pin each calendar month with a bottle of its single malt whisky.
Hamish Maclean, senior brand manager at Eden Mill, said: “We wanted to create something spontaneous and genuinely exciting, the kind of thing you walk past and think ‘oh go on then’ and end up talking about for weeks. Owning a whisky cask is a dream for many, so we thought why not give our guests the chance to win one for a tenner!”
The only distillery experience of its kind in Scotland, the activation brings together whisky tourism and golf culture – giving visitors the chance to test their swing just minutes from the Old Course while enjoying one of Scotland’s newest premium whisky destinations.
Players landing safely on the green win an Eden Mill tote bag. Those finding the bunker receive a golf ball, while out-of-bounds efforts are rewarded with a golf tee – the challenge’s “wooden spoon”!
Pin It To Win It is available to all visitors to Eden Mill’s distillery visitor centre in Guardbridge, alongside the distillery’s gin and whisky tours, cocktail bar, and blending experiences. For more information, visit edenmill.com.
